Sunday, July 12, 2026

Going to bed thinking about what my brand, my point of view, even my life is about. 

It’s not about stories about my family and about fabrics. It is about origins. Think about tomatoes in Italy. There are tomatoes all around the world. In Italy, they are San Marzano. They respect the red fruit, they give it a name, a season, an address. But you don’t go to Italy to buy tomatoes. You go to Italy to experience life around people whom you know respect the tomatoes and to eventually eat the best versions of what they make of the tomatoes. That’s what I hope my life is about. I want my life experiences, my interests, to be a whole garden San Marzanos and unexpected orange or yellow tomatoes that I handpick. And then I hope to transform it into something that transcends what it is into that walking around in a breezy trip expecting to find just around the corner the best gelato to make that humid warmth of your mouth and tongue intertwine with that icy creaminess and feel alive in chills and flavour. Then it’s no longer about the tomatoes. 

It is about transforming origins into something new. It’s to feel free, desirable, through your body, movement, in a sensual way, alive in joy.

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Sobre ISABELA MONTEIRO

Isabela Monteiro estudou História da Arte e Arqueologia na Sorbonne e se formou em moda no Studio Berçot em Paris, onde morou por 10 anos antes de retornar ao Brasil para lançar sua marca homônima em São Paulo.

A marca traz para a contemporaneidade, por meio de fibras nobres e cores vibrantes, as técnicas artesanais que Isabela aprendeu com as avós e com a admiração pelas mulheres da família.

Suas coleções são elaboradas com tecidos festivos e peças exclusivas desenvolvidas e feitas à mão por ela e sua equipe de artesãs brasileiras.